So, why all the hype about online profile images these days?
Your Profile image, whether it's on your website, LinkedIn, Facebook, Pinterest, Google, etc, is the first thing potential clients see when they are looking online. These images are what will paint the very first opinion in the minds of those you wish to sell to: your POTENTIAL CLIENT. These images can MAKE or BREAK your first contact, often without you even having a chance to introduce yourself in the flesh. Consumers are spending more and more time searching for services online, either on their phones or desktops/tablets. Statistics show that many buyer decisions are being made by simply looking at your website/online profile. This online location is your first Store front and needs to be treated as such.
Imagine walking into a store. What makes you want to stay? What makes you want to buy? What makes you want to run back out the door and never look back?
If you walked into a new shopfront and saw that the staff were uncaring with their appearance would you be tempted to stay or walk away? If they don't care about their appearance, do they really care about you? Does their look fit with the kind of business you are seeking? If you think you might walk away, from actual people who are in front of you, imagine how much easier it is if you are online. You're completely undetected and anonymous…. so how much easier is it to simply click off the page? It's simple and consumers are doing it every single day.